Amazing Startup: LYFE is the Fast Food Franchise of the Future

http://www.bloomberg.com/video/the-future-of-food-yC~sVT5FTBSaWiGQeQeOMQ.html

Although I must boast having an idea among these lines, what Stephen Sidwell, LYFE’s founder and CEO of its grocery department, is doing is quite amazing. Starting as an investment banker with an idea to revolutionize the quality and healthiness of what America eats, Sidwell put this belief at the core of the business, as Simon Sinek would teach you in Most Recommended: Purpose Empowers a Business an its Leader, which compelled individuals to support and adopt the idea.  LYFE stands for Love Your Food Everyday, and is a chain of restaurants providing tasty, price accessible, convenient, and most importantly, healthy food. View this video to see the complete story of LYFE Kitchen, a company I wouldn’t be surprised to become one of the leading players in the restaurant business in America during the next decade.

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