Most Recommended: Purpose Empowers a Business and its Leader

Another brilliant TED video in which Simon Sinek explains a simple but very powerful idea – “People don’t buy what you do, they buy why you do it,” conveying the inspirational potential of presenting the underlying principles, beliefs, ideas and purpose of your business (aside of the goal of profit generation). Take a look at the text in the header of this site to see an attempt at applying the concept. Stay connected for more recommended posts as well as PART 4 of the Dilettante’s Guide to Being Your Own Boss!

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